The net result of content marketing is the realization of more qualified traffic. In order for this to happen, you must have relevant content. Here are seven types of content that will help you realize the benefits of content driven marketing.
1. Relevant Information – This type of information could be strategy guidelines, how to information, special reports, statistical information, research you have conducted, downloads that are available and tips for your viewers. It can also be original information or articles written by you or an associate. You can even include information posted elsewhere on the web, as long as you have permission to post it on your site. The most important thing is to make sure it really is relevant. You should create separate pages for various topics you include because search engines create separate listings for each page on your site.
2. News and Events – Current news often contains keywords that people are searching. For instance, the economic situation or the latest news on the changing political landscape will be good keywords to bring visitors to your site. Make sure the website is designed to contain a section for these events as they relate to your industry.
3. Message Boards – Your site can contain a message board where your visitors can post their comments or questions, as long as it is related to your industry. This will tend to draw return visitors to your site. These message boards tend to be very popular and can create viral marketing.
4. Linking to Other Sites – Having a link to other sites can increase your optimization and create a valuable resource to your visitors. It encourages return visits by your customers, but it should be set up in such a way that it does not send your visitors away from your sales page.
5. Newsletter – If you can write a newsletter on a regular basis, it is a good item to include. The problem is that most people run out of things to say. They may keep the newsletter up for a few weeks, then let it go. If you are able to keep up a regular newsletter, be sure and have an archive. It builds valuable content and will encourage return visits.
6. Opinion Surveys – You can feature an opinion poll for your site as long as it is relevant. You must always make the subject matter relevant to your industry.
7. Blogs – A web log, or blog is another way to add current content relevant to your industry. It is best if it is interactive. You should be prepared to add to it weekly or even daily, as long as the information is interesting and news worthy. An interactive blog encourages return visits and encourages your conversion rate if it establishes your expertise and reliability.
